Schedule

Download non-textbook readings

Week 1: History of Consumer Society I
1/27: No readings – introductions
1/29: SCA pp. 3-6, 15-19, 33-55
Schudson, “Historical Roots of Consumer Culture”
Initial blog post due by 11:59pm on 2/2

Week 2: History of Consumer Society II
2/3: SCA pp. 67-73, 87-91, 264-268, 298-309, 315-318
2/5: Quiz #1
Historical analysis due by 11:59pm on 2/9

Week 3: Advertising & Media
2/10: SCA pp. 93-116, 353-368, 401-408
2/12: Manzerolle & Smeltzer, “Consumer Databases and the Commercial Mediation of Identity”
Andrejevic, “Productive Play 2.0: The Logic of In-Game Advertising

Week 4: Institutions of Advertising
2/17: No classes (Presidents’ Day)
2/19: SCA pp. 123-130, 137-148
Quiz #2

Week 5: Ads as Cultural and Ideological Texts
2/24: Barthes, “The Rhetoric of the Image”
2/26: Goldman & Papson, “Advertising in the Age of Accelerated Meaning”
Semiotic analysis due by 11:59pm on 3/2

Week 6: Advertising as Critique?
3/3: Frank, “Advertising as Cultural Criticism”
Frank, “Why Johnny Can’t Dissent”
3/5: Naomi Klein, “Alt.Everything: The Youth Market and the Marketing of Cool”
SCA pp. 318-321, 501-518

Week 7: Advertising as Art
3/10: Screening: Art & Copy
3/12: Quiz #3
Creative Revolution post due by 11:59pm on 3/23

Spring Recess 3/17-3/23
Week 8: Status and Cause Related Marketing
3/24: SCA pp. 519-561
Recommended: SCA pp. 225-259
3/26: Littler, “Cosmopolitan Caring: Globalization, Charity and the Activist Consumer
Banet-Weiser & Lapsansky, “RED is the New Black”

Week 9: Representing Gender in Advertising
3/31: Messner & Montez de Oca, “The Male Consumer as Loser”
Bordo, “Hunger as Ideology”
4/2: Quiz #4

Week 10: Appropriation and Othering
4/7: Goldman, Heath, & Smith, “Commodity Feminism”
Johnston & Taylor, “Feminist Consumerism and Fat Activists”
4/9: McClintock, “Soft-Soaping Empire: Commodity Racism and Imperial Advertising”
hooks, “Eating the Other”

Week 11: Niche Markets
4/14: Arlene Dávila, excerpts from Latinos, Inc.: The Marketing and Making of a People
4/16: Larry Gross, “A Niche of Our Own”
Katherine Sender, “Selling Sexual Subjectivities”

Week 12: Resistance
4/21: Quiz #5
Lasn, “Culture Jamming”
Carducci, “Culture Jamming: A Sociological Perspective”
4/23: Target Niche post due by 11:59pm on 4/27

Week 13: Workshop Week
4/28: Research day for Digital/Social Advertising presentations
4/30: Work day, bring materials for Digital/Social Advertising presentation/post

Week 14: Digital/Social Presentations
5/5: Presentation day
5/7: Presentation day
Digital/Social Advertising post due by 11:59pm TONIGHT

Week 15: Conclusion
5/12: Quiz #6 (make-up quiz)

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