ADVERTISING AND SOCIETY / MCC-UE 1015
Spring 2014 / 11:00am-12:15pm/ Silver 507
Prof. Laura Portwood-Stacer, PhD
Prof’s Email: email@example.com / Twitter: @lportwoodstacer
Office: 239 Greene St, 8th Floor
Office Hours: Mondays & Wednesdays 1-3pm, Tuesdays 1-3pm via Google Chat
Course Website: advsoc2014.wordpress.com
This course examines the role of advertising as an economic force and a form of cultural representation and the social implications of the role of consumerism in contemporary American society. The course surveys the history of advertising in the United States and investigates the changing strategies that have been used by advertisers from the 19th to the 21st centuries. It approaches advertisements as texts that indicate cultural attitudes and norms of their time and that can be understood through textual analysis. This course examines the broader context of consumerism in which advertising is a key factor. It thus provides a cultural approach to advertising and its history, as a means to understand both advertising as a central component in capitalist economies and its role as an indicator of cultural attitudes and ideologies.
Leiss, William, et al. 2005. Social communication in advertising. 3rd Edition. New York: Taylor & Francis.
All other required readings will be provided as PDFs during the first week of the term.
||200 points total
||40% of final grade|
|Quizzes (5 + 1 make-up)||150 points||30% of final grade|
|Digital/Social presentation + post||100 points||20% of final grade|
|Attendance/Participation||50 points||10% of final grade|
Assignment instructions will be given in class. If you miss class be sure to get notes from a classmate in case assignment instructions were given, in addition to any lecture notes.